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Privacy Policy

Last Updated: June 20, 2024

You hereby acknowledge that the International Cricket Council (ICC) may contact you for marketing purposes in accordance with their Privacy Policy. You can find the ICC Privacy Policy here:


FanCraze is a website that provides users with the opportunity to purchase, collect, and showcase digital collectibles containing exclusive content by acquiring licenses from intellectual property owners such as sports federations, sports players, individual creators, and other similar intellectual property owners. The website is proprietary to FanCraze Technologies Inc. (referred to in this privacy policy as “FTI”, “we”, “us”, or “our”).


FTI is committed to protecting and respecting your privacy. This privacy policy (this “Policy”) sets out how we collect and process personal information about you when you visit our website at, when you sign up for or use the website, or when you otherwise do business or make contact with us.


1. What information do we collect?

A. Summary

FTI collects data to enable us to operate the website effectively and to provide you with the best experience on the website. You provide some of this data to us directly, such as when you register to use the website, add a mobile number for OTP (One Time Password) verification, subscribe to a newsletter, respond to a survey, make an inquiry through our website, contact us for support, or contact us as a prospective user, vendor, supplier, or consultant. We get some of your data by recording how you interact with the website by, for example, using technologies like cookies. We also obtain and process data in the context of making the website available to you.


B. Learn More

You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to enable us to make the website available to you, you may not be able to sign up for or use the website. The data we collect depends on the context of your interactions with FTI, and the choices you make (including your privacy settings). The data we collect can include the following:

Email, Mobile Number, and Electronic Wallet Address. We may collect your email address, mobile number, and your electronic wallet address.

Device and Usage information. We may collect data about your device and how you and your device interact with FTI and our website. For example, we may collect your interactions on our website, your feature usage patterns, location data, and your interactions with us. We may also collect data about your device and the network you use to connect to our website; this may include data such as your IP address, browser type, operating system, and referring URLs.

You may also be required to furnish additional information, including Government ID, SSN and/or Tax Identification Documents.


2. What do we use your information for?

A. Summary

We use the data we collect to operate our business and to make the website available to you. This includes using the data to improve our website and to personalize your experiences. We may also use the data to communicate with you too, among other things, inform you about your account, provide security updates, and give you information about the website. We may also use the data to manage your email subscriptions, improve the relevance and security of our website, respond to user enquiries, and send you periodic marketing communications about our website.

B. Learn More

We use data to provide the website to you, to improve the website, and to perform essential business operations. This includes operating the website, maintaining and improving the performance of the website, developing new features, conducting research, providing customer support, and to enforce our Terms of Use. Examples of such uses include the following:

Providing the website. We use data to carry out your transactions with us and to make the website available to you. In certain cases, the website may include personalized features and recommendations to enhance your enjoyment, and automatically tailor your experience based on the data we have about you.

Technical support. We use data to diagnose problems and to provide customer care and other support services.

Improving the website. We use data to continually improve the website, including system administration, system security, and adding new features or capabilities.

Business Operations. We use data to develop aggregate analyses and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.

Promotions. We may use your data to administer contests, promotions, surveys, or other site features.

Improving Advertising Campaigns. We may use your data to improve our advertising campaigns, primarily in an effort to prevent targeting you with advertisements that are not relevant to you.

Sending Periodic Marketing/ Promotional Communications. We may use your data to send you periodic marketing/ promotional communications. Depending on the marketing preferences you select on your privacy dashboard, we may send you occasional marketing / promotional communications through call, SMS, email or other digital and electronic means about our website, which you can unsubscribe from at any time using the link provided in the message.

Communications. We use data we collect to communicate with you and to personalize our communications with you. For example, we may contact you to discuss your account, to remind you about features of the website that are available for your use, to update you about a support request, or to invite you to participate in a survey. Additionally, you can sign up for email subscriptions, and choose whether you want to receive marketing communications from us.


3. How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.


4. How do we ensure that our processing systems remain confidential, resilient, and available?

A. Summary

We implement a variety of measures to ensure that our processing systems remain confidential, resilient, and available. Specifically, we have implemented processes to help ensure high availability, business continuity, and prompt disaster recovery. We commit to maintaining strong physical and logical access controls and conduct regular penetration testing to identify and address potential vulnerabilities.


B. Learn More

High Availability. Every part of the website utilizes properly-provisioned, redundant servers (e.g., multiple load balancers, web servers, replica databases) in case of failure. We take servers out of operation as part of regular maintenance, without impacting availability.

Business Continuity. We keep encrypted backups of data daily in multiple regions on Google Cloud Platform. While never expected, in the case of production data loss (i.e., primary data stores loss), we will restore organizational data from these backups.

Disaster Recovery. In the event of a region-wide outage, we will bring up a duplicate environment in a different Google Cloud Platform region. Our operations team has extensive experience performing full region migrations.

Physical Access Controls. The website is hosted on Google Cloud Platform, whose data centres feature a layered security model, including extensive safeguards such as custom-designed electronic access cards, alarms, vehicle access barriers, perimeter fencing, metal detectors, and biometrics. FTI employees do not have physical access to these data centres, servers, network equipment, or storage.

Logical Access Controls. Only designated, authorized operations team members have access to configure the infrastructure on an as-needed basis behind a two-factor authenticated virtual private network. Specific private keys are required for individual servers, and keys are stored in a secure and encrypted location.


5. Do we use cookies?

A. Summary

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. You can choose to disable cookies, but if you do, your ability to use or access certain parts of the website may be affected.


B. Learn More

We use cookies and other similar identifiers to understand and save your preferences for future visits, to advertise to you on other sites, and to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You may refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies. You can find information on popular browsers and how to adjust your cookie preferences at the following Applications:

Microsoft Internet Explorer

Mozilla Firefox

Google Chrome

Apple Safari


However, if you choose to disable cookies, you may be unable to access certain parts of our website. A banner asking you to accept our cookies policy will be displayed upon the first visit to our website (or the first visit after you delete your cookies). Unless you have adjusted your browser setting so that it will refuse cookies and/or you have not accepted our cookies policy, our system will issue cookies when you log on to our site.


Our web pages may contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our websites and to count users who have visited those websites. We may also include web beacons in our promotional email messages or newsletters, to determine whether and when you open and act on them.

In addition to placing web beacons on our own websites, we sometimes work with other companies to place our web beacons on their websites or in their advertisements. This helps us to develop statistics on how often clicking on an advertisement on a FTI website results in a purchase or other action on the advertiser’s website.


Finally, our website may contain web beacons or similar technologies from third-party analytics providers that help us compile aggregated statistics about the effectiveness of our promotional campaigns or other operations. These technologies enable the analytics providers to set or read their own cookies or other identifiers on your device, through which they can collect information about your online activities across websites or other products.


6. Do we disclose any information to outside parties?

A. Summary

We share your personal data with your consent, or as necessary to make the website available to you. By signing up with FTI, you are providing your consent for us to share your data with our partners like the International Cricket Council (ICC), Asian Cricket Council (ACC), SA20, Chennai Super Kings, and others (full list availablehere) which may contact you for marketing purposes.


B. Learn More

We share your personal data with your consent, or as necessary to make the website available to you. You will be asked to agree to their terms of service and privacy policies as well when you sign up to use the website. You have the right to refuse, but if you do refuse, you may not be able to complete your registration or use the website.

We also share personal data with vendors or agents working on our behalf for the purposes described in this Policy. For example, companies we have hired to provide cloud hosting services, off-site backups, and customer support may need access to personal data to provide those functions. In such cases, these companies are required to abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. If you have questions or concerns about any of our vendors, feel free to contact us at

We may disclose your personal data as part of a corporate transaction such as a corporate sale, merger, reorganization, dissolution, or similar event. Finally, we will access, transfer, disclose, and/or preserve personal data, when we have a good faith belief that doing so is necessary to:

(1) comply with applicable law or respond to valid legal process, judicial orders, or subpoenas;

(2) respond to requests from public or governmental authorities, including for national security or law enforcement purposes;

(3) protect the vital interests of our users, customers, or other third parties (including, for example, to prevent spam or attempts to defraud users of our products, or to help prevent the loss of life or serious injury of anyone);

(4) operate and maintain the security or integrity of our website, including to prevent or stop an attack on our computer systems or networks;

(5) protect the rights, interests or property of FTI or third parties;

(6) prevent or investigate possible wrongdoing in connection with the website; or

(7) enforce our Terms of Use

We may use and share aggregated non-personal information with third parties for marketing, advertising, and analytics purposes. We do not sell or trade your personal information to third parties.


7. How to Access and Control Your Personal Data

A. Summary

You can view, access, edit, delete, or request a copy of your personal data for many aspects of the website via your user dashboard. You can also make choices about FTI’s collection and use of your data. You can always choose whether you want to receive marketing communications from us. You can also opt out from receiving marketing communications from us by using the opt-out link on the communication, or by visiting your user dashboard.


B. Learn More

Data Access. You can access your personal data on your account’s user dashboard.

Data Portability. You can request a copy of your personal data by submitting an email to us at and including “Please send me a copy of my personal data” in the “Subject” line. FTI will verify your identity and ability to access that email, then send you a digital export of the data we hold that is associated with your email address. We will use reasonable efforts to respond to your request within 30 days of our receipt of verification of the request. FTI may be limited in its ability to send certain personal data to you (e.g., the identification of your electronic wallet).

Data Erasure. You may request that FTI delete your personal data through your account’s user dashboard or by submitting an email to us at and including “Please delete my personal data” in the “Subject” line. FTI will verify your identity and ability to access that email, then delete the personal data associated with your email address. We will use reasonable efforts to respond to your request within 30 days of our receipt of verification of the request.

Data Correction. You can modify your personal data via your account’s user dashboard. Note that since some of the data we collect is specific to you – for example, your electronic wallet address – you may not be able to modify this data without needing to create a new user profile.

Your Communications Preferences. You can choose whether you wish to receive marketing communications from us. If you receive marketing communications from us and would like to opt out, you can do so by following the directions in that communication. You can also make choices about your receipt of marketing communications by signing into your account, and viewing and managing your communication permissions in your account’s user dashboard, where you can update contact information, manage your contact preferences, opt out of email subscriptions, and choose whether to share your contact information with FTI and our partners. Alternatively, you can request that we withdraw your consent to use your personal data by submitting an email to us at and including “Please withdraw my consent for marketing communications” in the “Subject” line. FTI will verify your identity and ability to access that email, then update our systems to remove your email address from the system we use to send marketing communications. We will use reasonable efforts to respond to your request within 30 days of our receipt of verification of the request. Please note that these choices do not apply to mandatory communications that are part of the website, or to surveys or other informational communications that have their own unsubscribe method.


8. Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services on our website or through our website. If you access other websites using the links provided, the operators of these websites may collect information from you that will be used by them in accordance with their privacy policies. These third- party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

You may use the login credentials of the account maintained by you with a FTI-integrated third-party (illustratively, Google), in which case you will also be subject to the relevant third-party terms and conditions applicable to such account


9. Where we Store and Process Personal Data; International Transfers

Personal data collected by FTI may be stored and processed in the United States, India, or in any other country where FTI or its affiliates, subsidiaries or service providers maintain facilities. The storage location(s) are chosen in order to operate efficiently, to improve performance, and to create redundancies in order to protect the data in the event of an outage or other problem. We take steps to ensure that the data we collect is processed according to the provisions of this Policy and the requirements of applicable law wherever the data is located.


10. Data Retention

A. Summary

We may retain your personal information as long as you continue to use the website, have an account with us, or for as long as is necessary to fulfill the purposes outlined in this Policy. You can ask to close your account by contacting us as described above, and we will delete your personal information on request. We may, however, retain personal information for an additional period as is permitted or required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.


B. Learn More

We will retain your personal data for as long as necessary to make the website available to you, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different types of data, actual retention periods can vary significantly. The criteria we use to determine the retention periods include:

How long is the personal data needed to make the website available to you and/or operate our business? This includes such things such as maintaining and improving the performance of the website, keeping our systems secure, and maintaining appropriate business and financial records. This is the general rule that establishes the baseline for most data retention periods.

Is there an automated control, such as in your user dashboard, that enables you to access and delete the personal data at any time? If there is not, a shortened data retention time will generally be adopted.

Is the personal data of a sensitive type? If so, a shortened retention time would generally be appropriate.

Has the user provided consent for a longer retention period? If so, we will retain the data in accordance with your consent.

Is FTI subject to a legal, contractual, or similar obligation to retain the data? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation.


C. Data Sharing

By registering and using our platform, you acknowledge and agree to undergo a Know Your Customer (KYC) verification process facilitated by a trusted third-party service provider. You hereby grant explicit consent for the sharing of your personal information and KYC documents with the relevant third parties, solely for the purposes of fulfilling KYC compliance requirements and facilitating secure payment processing related to your transactions on our platform. This consent ensures the integrity of our ecosystem and supports compliance with applicable legal and regulatory obligations. Rest assured that the shared information will be treated in accordance with our Privacy Policy and applicable data protection laws.


11. Changes to our Privacy Policy

We will update this Policy when necessary to reflect customer feedback and changes to our website. When we post changes to this statement, we will revise the last updated date at the top of the statement. If there are material changes to the Policy or in how FTI will use your personal data, we will notify you either by prominently posting a notice of such changes before they take effect or by sending you a notification directly. We encourage you to periodically review this privacy statement to learn how FTI is protecting your information.


12. How to Contact Us

If you have a technical or support question, please contact at

If you have a privacy concern, complaint, or a question for the Data Protection Officer of FTI, please contact us by sending us an email at We will respond to questions or concerns within 30 days.